Corporate Social Responsibility
Our Model Company Objective and Social Responsibility are two sides of the same coin.
As early as 1965, Villum Kann Rasmussen put into words how he believed a company should act towards its customers, its business partners, and its employees. He summarised it into the “Model Company Objective”.
In many ways, it matches what is today broadly known as Corporate Social Responsibility, or ‘CSR’.
The Model Company Objective contains the essence of the VKR Group’s approach to social responsibility and it represents the general ambition within CSR which all the companies in the VKR Group aspire to: to operate in a responsible way and to secure financial earnings for continued growth.
Our CSR policy that applies to all companies in the VKR Group is apparent from this document.
What is a Model Company?
“The purpose of the VKR Group is to establish a number of model companies,
which cooperate in an exemplary manner.
A model company works with products useful to society and treats its customers, suppliers,
employees of all categories and shareholders better than most other companies.
A model company makes a profit which can finance growth
and maintain financial independence.”
Villum Kann Rasmussen, 1965